The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Review

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The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership ReviewIf there is only one marketing book to read in one's marketeer life, that is
the one ! David Taylor & David Nichols have managed to encapsulate in this
book the fruit of their fabulous experience, working on famous brands from very
different sectors all around the world, building their own convictions, sharing
them with simplicity and rigor, illustrating them with meaningful schemes and
examples and providing actionable frameworks of solutions to drive profitable
brand growth. The theory is excellent and really practical. It is a true marketing
Bible in my eyes.The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Overview

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